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eCommerce for manufacturers: Empowering Growth through B2B & D2C

In today’s fast-paced digital landscape, eCommerce has emerged as a powerful tool for businesses, enabling them to expand their business and connect with customers on a global scale. Whether catering to B2B clients or selling directly to consumers, embracing eCommerce brings a multitude of benefits, revolutionising the way businesses operate and serve their customers.


Solves complex catalogue issues: Managing a diverse product catalogue can be challenging. eCommerce platforms streamline this process, organising products efficiently and making navigation seamless for customers. With features like product categorisation and filters, manufacturers can present their offerings in an easily accessible manner.

Removes sales complexity: Traditional sales processes can be convoluted. eCommerce simplifies the purchasing journey, allowing manufacturers to automate tasks, such as order processing and inventory management. This reduces the complexity associated with sales operations, leading to improved efficiency and customer satisfaction.

Offers omnichannel scalability: eCommerce solutions facilitate seamless integration with various sales channels, both online and offline. Manufacturers can effortlessly expand their presence across platforms, ensuring a consistent brand experience for customers, whether they shop online, in-store, or through mobile devices.

Provides customer self-service: Customers appreciate the ability to find information and place orders independently. eCommerce platforms offer self-service features, allowing buyers to browse products, check availability, and place orders at their convenience. This empowers customers and enhances their overall shopping experience.

Direct-to-consumer selling: eCommerce enables manufacturers to establish a direct connection with end consumers. This direct-to-consumer approach eliminates middlemen, enabling manufacturers to retain higher profit margins and establish stronger relationships with their customers.

Cost efficiency and productivity: By automating repetitive tasks and reducing manual intervention, eCommerce solutions help manufacturers keep operational costs low and productivity high. This efficiency boost translates into significant savings and increased output.

Future-proof SaaS solution: Investing in a future-proof eCommerce solution ensures long-term sustainability. By integrating eCommerce with ERP systems such as SAP Business One, manufacturers gain a competitive edge. This integration enables seamless data flow between eCommerce and ERP, enhancing overall operational efficiency.

Benefits to the end customer

Easily find products and spare parts: Customers can effortlessly browse through the online catalogue, finding the products and spare parts they need without hassle.

Search by brand, part type, and model number: Robust search functionalities allow customers to narrow down their choices, finding products based on specific criteria such as brand, part type, and model number.

Part compatibility checker: A part compatibility checker feature ensures customers select the right components for their needs, reducing the likelihood of incorrect purchases.

Order to promise: Customers can rely on accurate delivery timelines, enabling them to plan their operations effectively based on the promised delivery dates.

View alternative products & parts: Offering alternatives ensures customers have options, increasing the likelihood of finding the perfect fit for their requirements.


In the rapidly evolving landscape of eCommerce, businesses need integrated solutions to stay ahead. eCommerce and ERP integration, particularly with SAP Business One, provide businesses with a robust platform to enhance efficiency, reduce complexity, and improve customer satisfaction.

Experlogix Digital Commerce, when combined with SAP Business One, creates a future-proof, scalable eCommerce solution. By embracing this integrated approach, businesses can thrive in the digital era, ensuring seamless operations, satisfied customers, and sustainable growth.

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