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Small Business Saturday 2015
Saturday the 5th December 2015 see’s the annual Small Business Saturday taking place in the UK. For those of you unaware, Small Business Saturday is a not-for-profit, grassroots campaign designed to support, inspire and promote SMEs by encouraging consumers to ‘shop local’.
Originally started in the US by American Express in 2010, the Small Business Saturday campaign was brought to the UK in 2013.
Last year research showed that 64% of consumers were aware of the day with over £500 million being spent at SMEs.
The below video shows business executive and The Apprentice aide, Claude Littner discussing the value of small businesses-
Speaking with Real Business, Michelle Ovens, the national campaign director for Small Business Saturday, has outlined a long-term goal to “have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support them all year round”.
The shadow business secretary, Chuka Umunna also spoke with Real Business at the launch of Small Business Saturday 2015 and he said the initiative “does strike a chord with everyone”, partly because nearly everyone knows someone who runs a business, or does so themselves, but more fundamentally because there’s an intrinsic respect for others “who take a bit of a risk”.
If you are a small business or would like to support a small business local to you, then get behind the campaign by promoting it via your store or via the various social media channels. You can find out more information via the Small Business Saturday website.
American Express, Chuka Umunna, Claude Littner, Michelle Ovens, Real Business, Small Business, Small Business Saturday 2015, SME,
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