Speak to one of our IT experts: 0333 323 2141

Digital Marketing Executive

Job ref:
Permanent

Reporting To:                   Head of Marketing
Business Division:         Sales & Marketing
Location:                            Handforth, Manchester
Staff Management          No

 

Job Background

This is a newly created role and is a great opportunity for a genuine ‘self- starter. You will be able to shape and develop the scope of your role, as it is not ‘set in stone’ today.

Job Purpose

The digital marketing executive will be responsible for developing, implementing and managing digital campaigns that promote Frontline and its products and/or services. You will play a major role in enhancing Frontline Consultancy brand awareness within the digital space across all our products and solutions, as well as driving website traffic and acquiring leads/customers.

Principle Responsibilities

Your day-to-day role will specifically include responsibilities to:

• Set up and manage website SEO and analysis
• Ongoing website design and development
• Analyse traffic; optimise content
• Ensure lead flow from website by ensuring appropriate CTAs are in place
• Undertake campaign analysis, to optimise and automate where possible
• Create, manage and monitor Google Adwords to support email marketing campaigns
• Set up and manage social media analysis, workflows, lead generation
• Design and implement landing pages, email templates and CTAs
• Manage all social platforms
• Support the Head of Marketing by recommending content, and being involved in making it go live

Knowledge, Experience & Skills
At least 3+ years working in digital marketing roles, in B2B organisations.
Strong skills across all areas of Digital Marketing, both at a technical and ‘hands on’ practical level

Hands on expertise working with:

• Technical SEO
• Web and graphic design
• Social Media Marketing
• PPC campaign creation and management
• Display Advertising & Retargeting/Remarketing
• Email Marketing
• Conversion Rate Optimisation

• HTML & CSS
• All Google Products & Search
• WordPress & Craft CMS
• Adobe Creative Suite
• Hootsuite & SEMRush

Certifications

• AdWords Search Certification – Google Ads
• Google Analytics Qualification – Google Analytics
• Technical SEO Certification – SEMRush

Personal Skills

A can-do attitude is really important
Excellent communications skills and a professional manner
Proven ability to work under pressure
A team player

Working Conditions
Job Type: Full-time

Apply for a job by simply filling in our form or call our HR department on 0333 323 2141.